Manager & Team Member
Bios
Steve W. Schroeder
- President
PR
Executive / Strategic Marketing
Steve brings strong marketing strategy knowledge,
public relations expertise and extensive management experience
to Synergy Communications. Steve is a graduate of the Dale
Carnegie Training courses and can definitely, “Win Friends
and Influence People.” He attended Cal Poly School of Business
and specialized in Marketing and Business Development. After
years of making other companies successful he tapped his
own entrepreneurial spirit and co-founded Synergy
Communications with services specializing in
marketing and public relations. His philosophy is that everything
about marketing and PR starts with the consumer and
MUST produce results. Business has a mandate: get results
or go out of business. His focus is “MPR” (Marketing Public
Relations) a unique marketing and public relations strategy
that gets results. He has extensive working knowledge of
human relations, the sales process and client care management.
Among his many success stories include Hot August Nights,
Professional Bull Riders (PBR), Nevada State Fair, National
Council of Juvenile and Family Court Judges, The City of
Reno, The City of Sparks Centennial Celebration, Moms on
the Run, Children's Cancer Awareness and the Reno Rodeo,
“The Wildest, Richest Rodeo in the West,” the third largest
rodeo in the world. Through his aggressive marketing/PR
strategies the 2005 Reno Rodeo received over $8 million
in free exposure. His client received over 300 news stories
on television and radio, more than 7200 column inches of
print, over 10,000 free mentions in the media and over 2000
web sites picked up his Internet publicity campaign for
links and stories. Clients have appeared on CNN Headline
News, MSNBC, CBS, ABC, NBC, FOX, Good Morning America, ESPN,
ESPN2, OLN, Speed Channel, Discovery Channel, The Learning
Channel, Fox Sports Net, NY Times, LA Times and many other
national, regional and local media outlets. He is an expert
in Cause Marketing, Public Relations, Event Marketing, Non-Profit
Marketing and PR, Media Relationship Development, Brand
Management, Image Marketing, Sponsorship Development, Positioning,
Strategic PR Consulting, Exit Strategy Marketing, Public
Relations and Targeted Media Development. Steve is also
the Producer of a weekly television show, “Real Estate Showcase
of Northern Nevada,” airing on KOLO TV News Channel 8, Charter
Cable and the Internet.
He and his wife have 4 children and live in Reno,
Nevada.
Michelle
Hackman - Vice President
Marketing and Public Relations Development
Michelle’s career included public relations manager for
Reno, Nevada’s most profitable resort and executive producer
for Reno’s most watched television news station. With 1,635
rooms, 10 restaurants, nightclub, and spa, Michelle used
her communications skills and expertise to create and implement
successful marketing, publicity, and communications campaigns
for the Peppermill Resort, Spa, Casino. During the grand
opening of the Peppermill’s $400 million expansion, Michelle
worked one on one with hotel, food and beverage, catering,
and sales departments to execute a strategic public relations
plan. It was her attention to detail that ended with the
event being praised by Nevada Governor Jim Gibbons and Reno
Mayor Bob Cashell. Michelle attended the University of New
Mexico and earned her Bachelor’s of Arts Degree in Communications
and Journalism. As a member of the Public Relations Society
of America, Michelle understands the importance of associations
and the roles they play in developing and furthering careers.
During her eight years in broadcast journalism, Michelle
was required to supervise a staff of 50 people, as well
as develop, write, and edit news stories. As the executive
producer for the Reno NBC station, KRNV 4, Michelle’s primary
goal was to build a news staff that worked together as a
team. Under her direction, the station became the most watched
television news in Reno. Michelle has been honored with
several prestigious journalism awards including the Edward
R. Murrow Award and Best Newscast. Michelle is an outdoor
enthusiast and lives in Wilmington, NC with her husband.
Alyssa
Barnes -Vice President
Western Lifestyle Marketing
Event Sponsorship Development
Alyssa
brings to Synergy Communications a palpable enthusiasm for
rodeo and western lifestyle marketing. Having grown up in
a family of equine and rodeo enthusiasts, it’s no wonder
her true passion lies in this arena. Alyssa’s father, Paul
Barnes, makes his living training cutting and other performance
horses while her brother, Bryce Barnes, a former National
High School Rodeo All-Around Champion, is currently the
assistant rodeo coach at the University of Nevada, Las Vegas
and competes in tie-down roping in the PRCA. Alyssa herself
competed in rodeo throughout high school, qualifying for
the National High School Finals Rodeo all four years. She
competed in intercollegiate rodeo at Cal Poly, San Luis
Obispo in breakaway roping and barrel racing and continues
to enter the occasional amateur rodeo today. Her primary
objective as she heads up the Western Lifestyle division
of Synergy Communications is to professionally develop and
grow equine and western related events as well as the sport
of rodeo by attracting new competitors, fans, and sponsors
to this great sport. Alyssa graduated from the College of
Business at Cal Poly State University with a degree in Business
Administration and Marketing Management. She has spent the
past several years in the Real Estate Marketing field working
for various home builders and land development companies.
Alyssa is a licensed real estate agent and has earned the
CMP (Certified New Home Marketing Professional) designation
through the National Association of Home Builders.
Synergy is continually growing!
- Join Us
