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The “Synergy Positioning Process™”
Creating Winning Solutions through the Power of Positioning

What Is It?

The “Synergy Positioning Process™” is a proven marketing strategy.  This process is designed to position our clients to be successful industry leaders.  It incorporates an organization’s “vision” and “values” to develop a winning “image” that calls customers to action to purchase products or use services.  It has proven results that lead to growing businesses and changing industries.

Why It Works

Through analysis of ideas, customers, competition, and relative markets we identify needs and goals, and develop a plan using this information.  We then incorporate the vision and values of a business or organization to develop its image and assess the plan.  Based on this assessment we strategically deploy advertising and public relations knowledge with “push,” “pull” and/or “pass” marketing communications techniques.  The plan is executed by taking the most direct route to success and, additionally, providing a positive return on marketing investment. 

Its Results

By having a strong and creative company image based on a “Synergy Positioning Process™” plan, a company is essentially positioning itself for success.  Our “Synergy Positioning Process™” marketing strategy is so powerful that it can have astounding growth results for a company.  View some Case Study examples.

In reviewing the case studies, one thing is clear.  These organizations, by the consistent use of the  “Synergy Positioning Process™” principles, have built a powerful image and an extremely effective marketing strategy.  This is what sets them apart, sets them ahead of their competition, makes them leaders, and what creates the successful marketing results they have achieved. 

By using the “Synergy Positioning Process™” your ROI (Return On Investment) for marketing is greatly increased.  Your business or organization can find its place as a leader in its industry.  Call Synergy Communications for further details about the “Synergy Positioning Process™,” and how we can help your organization foster its image with powerful marketing communications techniques.  We succeed when you succeed.  
 

Synergy Communications  –  We Create Synergy

Definitions:

“Push” Strategy - Utilizing the sales process, marketing, trade promotions and public relations to aggressively push the product or service through distribution channels to the targeted audience.

 “Pull” Strategy – A pull strategy calls for allocating resources on advertising, promotion and public relations to build demand among targeted audiences.

 “Pass” Strategy – Utilizing marketing and public relations to devise strategies and conduct programs that permit the marketer to “pass” the gatekeepers and enter the market.  Assessing issues, advising action, government policy, legislation and media communication.

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